Your problem
“We have goals, but no strategy.”
Strategy from the Obstacle
Built on: Richard Rumelt · A.G. Lafley and Roger Martin · Gary Klein
Our models
One document, one decision.
We turn complex knowledge into simple methods your company can apply right away. Each one is a worksheet, criteria and instructions for an AI that works with what your company knows. Companies such as McKinsey, Google and Amazon use methods like these, and we bring them to yours.
Start with your problem.
Pick the sentence that sounds like you. You will see the model, a 15-minute template and the way to do it with us, if you prefer.
Your problem
“Every decision waits for me.”
Who Decides and the Decision Log
Used by, among others: Amazon (reversible and irreversible decisions), Intel
Built on: Andrew Grove · Annie Duke · Peter Drucker · Jeff Bezos
Your problem
“I don’t know what the real problem is.”
Problem Breakdown
Used by, among others: McKinsey (issue trees, a hypothesis from day one)
Built on: Charles Conn and Robert McLean · Ethan Rasiel · Barbara Minto
Your problem
“I keep adding to the offer, and the client still asks for a discount.”
Offer Teardown
Built on: Alex Hormozi · Madhavan Ramanujam and Georg Tacke
Your problem
“Our website sounds like our competitors’.”
The 5-Second Message
Built on: Simon Sinek · April Dunford · Donald Miller · Allan Dib
Your problem
“I don’t know what should stay forever and what we can change.”
Company Core
Used by, among others: Johnson & Johnson (the Credo)
Built on: Jim Collins and Jerry Porras · Simon Sinek · Verne Harnish · Gino Wickman
Your problem
“Everyone talks about AI, and I don’t know where it makes sense in my company.”
Lever Hunt
Built on: Ethan Mollick · Eliyahu Goldratt and Jeff Cox · Tim Ferriss
Your problem
“We have AI, but no rules.”
AI Rules for Your Team
Built on: Ethan Mollick · Eric Lamarre, Kate Smaje and Rob Levin · Elisa Farri and Gabriele Rosani
Your problem
“We work more and more, and the results don’t move.”
The Bottleneck
Used by, among others: General Motors, Dow Corning (Theory of Constraints)
Built on: Eliyahu Goldratt and Jeff Cox · Andrew Grove · Ken Miller · James Womack and Daniel Jones
Your problem
“Good people in my company stall or leave.”
Environment of Excellence
Built on: Ray Dalio · Carol Dweck · Patrick Lencioni · Kim Scott · Liz Wiseman · Daniel Pink
Your problem
“I’m afraid to raise prices because clients will leave.”
The 1% Test
Built on: Rafi Mohammed · Madhavan Ramanujam and Georg Tacke · Alan Weiss
Strategy
You know where you’re going and what to stop doing.
Strategy from the Obstacle
“We have goals, but no strategy.”
Built on: Richard Rumelt · A.G. Lafley and Roger Martin · Gary Klein
Free template: Strategy from the ObstacleAdvantage Map
“We do what everyone else does, so price wins.”
Built on: W. Chan Kim and Renée Mauborgne
Free template: Advantage MapCompany Core
“I don’t know what should stay forever and what we can change.”
Built on: Jim Collins and Jerry Porras · Simon Sinek · Verne Harnish · Gino Wickman
Used by, among others: Johnson & Johnson (the Credo)
Free template: Company CoreOne Arrow 90
“Everything is important, so nothing moves forward.”
Built on: John Doerr · Gino Wickman · Richard Rumelt
Used by, among others: Google, Intel (OKRs)
Do it with us: One Arrow 90
Finance
You know how much is really left, and where.
Cash Jars
“There’s profit on paper and nothing in the bank.”
Built on: Mike Michalowicz · Greg Crabtree
Do it with us: Cash JarsProfit X-ray
“I don’t know which clients actually make us money.”
Built on: Greg Crabtree · Norm Brodsky and Bo Burlingham · Karen Berman and Joe Knight
Do it with us: Profit X-rayThe 1% Test
“I’m afraid to raise prices because clients will leave.”
Built on: Rafi Mohammed · Madhavan Ramanujam and Georg Tacke · Alan Weiss
Do it with us: The 1% Test
Marketing and brand
Clients know what sets you apart and are glad to recommend you.
The 5-Second Message
“Our website sounds like our competitors’.”
Built on: Simon Sinek · April Dunford · Donald Miller · Allan Dib
Free template: The 5-Second MessageWhy They Switched
“I don’t know why clients choose us over others.”
Built on: Clayton Christensen · Rob Fitzpatrick
Used by, among others: Intuit (Jobs to Be Done)
Do it with us: Why They SwitchedOne Word
“Clients don’t associate us with anything specific.”
Built on: Al Ries and Jack Trout · April Dunford
Do it with us: One WordGrowth Plan
“A bit of LinkedIn, a few referrals, and I don’t know what works.”
Built on: Allan Dib · Jay Abraham
Do it with us: Growth Plan
Sales and offer
An offer that’s easy to buy, and conversations that end in a decision.
Straight Talk
“A pleasant call, ‘please send over a proposal,’ and then silence.”
Built on: Rob Fitzpatrick · Neil Rackham
Used by, among others: Kodak (the SPIN method)
Do it with us: Straight TalkOffer Teardown
“I keep adding to the offer, and the client still asks for a discount.”
Built on: Alex Hormozi · Madhavan Ramanujam and Georg Tacke
Free template: Offer TeardownThree Times Yes
“I send a quote and hear: ‘we need to think about it.’”
Built on: Alan Weiss · Robert Cialdini · Roger Fisher, William Ury and Bruce Patton
Do it with us: Three Times YesSales Engine
“All our sales live in my head and in my calendar.”
Built on: Aaron Ross and Marylou Tyler · Alex Hormozi · Neil Rackham
Used by, among others: Salesforce (a specialised lead-generation team)
Do it with us: Sales Engine
Operations and processes
Your team and a system take over what you do yourself today.
The Bottleneck
“We work more and more, and the results don’t move.”
Built on: Eliyahu Goldratt and Jeff Cox · Andrew Grove · Ken Miller · James Womack and Daniel Jones
Used by, among others: General Motors, Dow Corning (Theory of Constraints)
Free template: The BottleneckThe 30-Minute Procedure
“A lot of things work only because one person knows how.”
Built on: Dan Martell · Sam Carpenter · Gino Wickman
Do it with us: The 30-Minute ProcedureCompany Brain
“Knowledge is everywhere and nowhere: in someone’s head, in emails, in spreadsheets.”
Built on: Tiago Forte · Michael Gerber · Christopher Mims
Do it with us: Company BrainWeekly Pulse
“We meet, we talk, and nothing gets closed.”
Built on: Andrew Grove · Gino Wickman · Verne Harnish
Used by, among others: Intel (one-on-ones, team meetings)
Do it with us: Weekly Pulse
People and management
The right people in the right places and clear rules for working together.
Owner’s Time
“I spend all day putting out fires, and there’s no time for what matters.”
Built on: Peter Drucker · Dan Martell
Do it with us: Owner’s TimeMap of Places
“No one knows who is responsible for what.”
Built on: Gino Wickman · Verne Harnish · Michael Gerber
Do it with us: Map of PlacesRole Card
“I hire from résumés and gut feeling, and then I’m disappointed.”
Built on: Geoff Smart and Randy Street · Dan Martell
Do it with us: Role CardEnvironment of Excellence
“Good people in my company stall or leave.”
Built on: Ray Dalio · Carol Dweck · Patrick Lencioni · Kim Scott · Liz Wiseman · Daniel Pink
Free template: Environment of Excellence
Decisions
Important decisions in writing, not from memory and gut feeling.
Problem Breakdown
“I don’t know what the real problem is.”
Built on: Charles Conn and Robert McLean · Ethan Rasiel · Barbara Minto
Used by, among others: McKinsey (issue trees, a hypothesis from day one)
Free template: Problem BreakdownWho Decides and the Decision Log
“Every decision waits for me.”
Built on: Andrew Grove · Annie Duke · Peter Drucker · Jeff Bezos
Used by, among others: Amazon (reversible and irreversible decisions), Intel
Free template: Who Decides and the Decision LogPartners’ Charter
“We’re partners, but we haven’t written anything down.”
Built on: David Gage · Greg Crabtree
Do it with us: Partners’ CharterFour Futures
“I don’t know what AI will do to my industry.”
Built on: Peter Schwartz and James Ogilvy · Paul Schoemaker · Kees van der Heijden
Used by, among others: Shell (scenario planning)
Do it with us: Four Futures
AI and technology
AI on the tasks worth handing over to it, with rules in writing.
AI Rules for Your Team
“We have AI, but no rules.”
Built on: Ethan Mollick · Eric Lamarre, Kate Smaje and Rob Levin · Elisa Farri and Gabriele Rosani
Free template: AI Rules for Your TeamLever Hunt
“Everyone talks about AI, and I don’t know where it makes sense in my company.”
Built on: Ethan Mollick · Eliyahu Goldratt and Jeff Cox · Tim Ferriss
Free template: Lever HuntThe Boundary Test
“I don’t know if AI will do it well or just make it look good.”
Built on: Ethan Mollick · Christopher Mims
Do it with us: The Boundary TestThe Adoption Dollar
“We bought AI tools, and the team doesn’t use them.”
Built on: Eric Lamarre, Kate Smaje, Rodney Zemmel and Rob Levin · Andrew Grove
Do it with us: The Adoption Dollar
Startups and new projects
An idea tested on customers before you spend money on it.
From Service to Product
“We do and price every job from scratch.”
Built on: John Warrillow · Alexander Osterwalder and Yves Pigneur
Do it with us: From Service to Product
Also useful at the start: Company Core · Straight Talk · The 5-Second Message
We don’t do law or tax: for those, you always work with a lawyer and an accountant.
Used by: McKinsey — issue trees and a hypothesis from day one; Google — OKRs; Amazon — reversible and irreversible decisions (2015 shareholder letter). The other examples come from the books the models stand on.
We name companies descriptively, as examples of methods described in public sources. We do not work with these companies, are not affiliated with them, and they do not endorse our services. The names belong to their owners.
What the models are and how you’ll use them
What a model is
A method from the classics of each field of business, adapted to a company where the owner decides. One working document, decision criteria and instructions for AI.
Why we use it
So we don’t guess. Every model rests on the work of specific authors, listed next to it.
How you’ll use it
In the Diagnosis and during implementation, we work through it together with you. The document stays with you, included at no extra cost, and your team keeps using it.
This is what a model looks like in our work with a client.
So you know what to look for, and you can run it yourself, with AI or with us.
Decision
All nine parts lead to one decision, written down on the same page.
- 01
Name
Our own and easy to remember, in Polish and in English. - 02
The owner’s problem
Described in your words, not in consultant-speak. - 03
Worksheet
One document: a canvas, a checklist or a scorecard. - 04
Criteria
Thresholds that tell you it’s right. - 05
AI instructions
AI walks you through the method using what your company knows, even without us. - 06
Example
The method shown on an example, step by step. - 07
Sources
Whose ideas we built it on. We don’t copy text from books. - 08
Limits
When not to use it. Honestly, on the same page. - 09
Common failures
Three named mistakes: symptom, cause and first move.
How to use them
With us
When we work with you, we build each model together and leave it in your Company Brain.
On your own
Some models come with a free template: a goal, step-by-step instructions, fields to fill in and an example. No email needed.